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© CAPSULE COMMS 2020

We’re an insights led communications agency based in London. We work in partnership with brands to create stand-out media strategies delivered through a creative lens.

Capsule provide an extensive range of services that cater to a variety of business needs and objectives.

We proudly represent a diverse portfolio of both local and global brands within the FMCG, beauty, luxury, health and wellness categories.

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2020 saw Amanda Harrington London successfully launched in-store and online at Space NK and globally with NET-A-PORTER. The signature collection of products includes application tools, skincare and tanning formulas which come in three unique skin-matching shades- Natural Rose, Natural Honey and Natural Olive. The line-up also showcases glycolic acid-based exfoliators, pre-colour primers with collagen and hyaluronic acid and ultra-hydrating, tan compatible moisture creams. The growth of the brand since it launched in 2019 drew the attention of prospective retailers; readily used on sets by makeup artists, shared across social media by VIPs and influencers, and readily recommended by beauty editors made buyers take note.

Many years behind the scenes has allowed Amanda to work with a variety of skin tones which led to her bespoke mixing of formulas and tints to create a natural and bespoke tan that worked client to client; “I wanted more than just the industry standard of light, medium and dark, which is why I create Natural Rose, Natural Honey and Natural Olive- shades designed to work with and enhance your natural skin tone to create a more believable colour that reflects how your skin would tan naturally in the sun.” In May 2020 as the industry and consumers looked set to enjoy a long, dry summer at home; Space NK launched the brand with a series of online tutorials with Amanda and her lead tanner Kellie. The pair seamlessly demonstrated the ease of at-home application and answered all tanning questions, from beginner’s to long-term users, topics covered included tanning the hard-to-reach back area, ow to avoid tell-tale tan lines, transfer and streaking. At the heart of the brand is a desire for customers to achieve a healthy, natural glow that is totally believable and safe.

Amanda Harrington London’s formulations boast cosmeceutical grade ingredients such as hyaluronic acid, vitamin A and coenzyme Q10 for luminous skin from head to toe. This at-home luxury has been championed by both men and women, of all ages, backgrounds and skin tones; with celebrities like Fearne Cotton, Ronnie Wood and Lisa Snowdon singing the brand’s praises alongside industry elite such as Sam Chapman, Wayne Goss, Hannah Martin, Lisa Potter-Dixon and Cher Webb. Net-a-Porter had noticed, on both sides of the Atlantic, and wanted in.

In December 2020 NET-A-PORTER globally launched Amanda Harrington London. Heroing Amanda’s expertise on set and the red carpet, working with Sienna Miller, Dua Lipa, Jennifer Aniston and Poppy Delevingne, the award-winning line was available with exclusive edits and selections. It really was a full circle moment for Amanda, who remembered, “NET-A-PORTER was the first company I entered with an early sample tray of Amanda Harrington London products. The beauty powers that be gave me an affirmative nod of approval and I’ll forever be grateful. I’m thrilled to be launching my range worldwide. The products are an instant pick-me-up in a bottle that can be integrated into your day-to-day skincare and make-up regime.”

Key wins include:

ITV This Morning x3

Vogue UK

Sunday Times STYLE

Tatler

Stella

ELLE

Financial Times, How To Spend It

 

 

 

 

Amanda Harrington London Global launch with Space NK and Net-a-Porter

  • 01. 376% growth vs 2019

  • 02. Launch reach 45,000,000

  • 03. 289% growth January 2021 vs 2020

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