Viviscal Private Press Dinner

In line with the launch of its new-look packaging and ingredient/flavour developments, across the topicals and hair health supplements for 2023, Capsule Comms and Viviscal hosted an intimate, premium private media dinner at HIDE restaurant, London.

Attended and hosted by Viviscal Brand Ambassador, Hannah Gaboardi, the event was a key opportunity to strengthen expert backed Viviscal messaging and cement Viviscal as the UK’s no.1 hair supplement in the category.

Inviting gold media titles: Harper’s Bazaar, ELLE, Glamour, YOU and Cosmopolitan, the event drove Viviscal brand awareness and depth/breadth editorial coverage.

Throughout the night, guests experienced a five-course culinary ‘hair health’ tasting menu – bringing to life the key Viviscal ingredients – iron, zinc, biotin, collagen and vitamin C.

Results Achieved

• 14 media guests in attendance.
• 19 media titles reached.
• 87M+ total circulation achieved across publications in attendance.
• 40 pieces of social media coverage achieved form media guests post-dinner.
• 5M social media reach achieved from media guests post-dinner.