0207 580 4312
CAPSULE COMMUNICATIONS LTD
8 MARYLEBONE PASSAGE LONDON, W1W 8EX
How the UK’s most clinically researched hair supplement brand provided expert haircare and health advice in times of uncertainty.
Embracing the opportunity to act as a supportive guide – with consumers now more than ever in search of immunity-boosting supplements and authentic advice, Viviscal leveraged its ‘Hair Heath’ brand credentials and assets to educate on the importance of healthy hair. Providing practical product solutions, expert insights and advice to engage, refresh and help consumers relieve their real time anxieties during an uncertain inter-Covid period, Capsule Comms officially introduced Viviscal’s 2020 expert brand ambassadors: celebrity and industry renowned Hair Expert, Adam Reed and Nutritional Therapist & Gut Health Specialist, Eve Kalinik, in the digital space – maximising Viviscal credible expert voice, offering trusted hair health advice and support.
Bridging physical and digital engagement, Capsule Comms hosted The Healthy Hair Clinic via an exclusive Instagram Live, where Viviscal’s expert ambassador duo fittingly talked ‘healthy hair at home’. Positioning Viviscal as the leading hair supplement to maintain healthy hair from within, Capsule Comms leveraged Adam Reed’s Instagram platform and fan following, securing x24 high impact beauty and health media and key influencer contacts who tuned in live to Viviscal’s first Phygital (physical + digital) event, which generated 450 total views in just 24 hours.
Notable high impact media titles and key influencers who tuned in live included: Harper’s Bazaar, VOGUE, ELLE, Marie Claire, GLAMOUR, Grazia, The Mail on Sunday: YOU and industry leading stylist names including Andrew Barton and Syd Hayes, securing a potential media reach of: 15.7M, and a Live social reach of: 176,000.
In the absence of physical appointments and the closure of salons and clinics due to the pandemic, Capsule Comms invited media and influencer attendees to submit their hair and health related questions ahead of the Healthy Hair Clinic Instagram Live – where they were expertly answered and topics discussed in detail. Leveraging Viviscal’s 2020 brand ambassadors via an Instagram live platform empowered the brand to build and retain crucial connections and sustain its status and positioning it the market.