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VEGAMOUR LAUNCHES INTO SEPHORA UK

Capsule Comms supported the retail launch of VEGAMOUR into the new Sephora flagship store in Westfield, London.

10.03.2023

By Fabienne Dormeuil
GRO Range

To maximise the launch of VEGAMOUR into Sephora’s long-awaited UK flagship store in Westfield, Capsule Comms organised a series of 1:1 media meetings with VEGAMOUR’s founder Dan Hodgdon and key top tier media, to discuss the business history, ethos and UK expansion, spotlighting the Sephora exclusive launch.

Taking place in SohoWorks, a stone’s throw away from Westfield, where the new Sephora store resides, Capsule Comms organised a VEGAMOUR branded room to immerse guests in the exciting launch and continue to drive brand and product awareness for VEGAMOUR within the UK market.

Stats:

  • 7 Total Press attendees
  • Post Social Reach Post-Event: 18,494
  • Editorial Placements Post-Event: 6

 

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