UTILISING DIGITAL TO ENCOURAGE BRAND ENGAGEMENT

Positioning premium Swiss skincare brand, Intuisse, and their best-selling Active NAD+ Eye Masks as the ultimate cooling skincare hack for Summer, Capsule Comms coordinated a call-to-action influencer seeding encouraging recipients to share their best #MyIntuisseMoment.

Content creators across beauty and lifestyle were gifted the Active NAD+ Eye Masks, alongside the opportunity to win a subscription prize of their favourite Intuisse product and a luxury facial experience in London for the best piece of winning content. As a result, Capsule Comms saw impactful video UGC, with the brand incorporated into skincare and wellness routines across Instagram Stories and Reels – gaining further traction for Intuisse utilise on their own channels and engage further with their target community.

This activation was the perfect way to establish new relationships and strengthen existing brand fans. Humanising the Intuisse channel with talent showcasing the product in real life situations.

THE RESULTS…

44 pieces of coverage (92% of those gifted posted coverage)

Total social reach of 4,215,474

+450% of monthly KPIs thanks to the activation