The Healthy Hair Hero

Capsule has represented Viviscal Hair Health Programme since 2018. Reinforcing the brand’s 25-year heritage, dedication to clinical research and A-list celebrity brand fans has resulted in Viviscal being recognised as the leading hair supplement brand, taking ownership of the hair health conversation within the media. ​

Through brand surveys, seeding and innovative creative mailers, Capsule Comms has been able to secure high impact editorial coverage and build an engaged community of brand fans; ranging from leading hair experts, health professionals, models and beauty editors who swear by Viviscal’s iconic supplements for incredibly healthy hair – which starts from the inside out.

Recommended by Experts:  

To further enhance Viviscal’s expert credentials as the most-clinically researched hair supplement brand in the UK, Capsule Comms has onboarded expert brand ambassadors to form an esteemed panel of industry professionals to deliver quotes, expert advice and brand testimonials.

To announce the findings of Viviscal’s 2021 #HealthyHairAttitudes national survey, the brand partnered with Eve Kalinik (Nutritional Therapist and Gut Health Specialist), Dr Sara Kayat (NHS GP and TV Doctor) and Adam Reed, (Leading Hair Expert). Digital panel discussions and Instagram Lives with hair and health professionals helped increase brand interaction, particularly during Covid-19 pandemic as hairs salons were forced to close and an interest in wellbeing and supplements peaked – resulting in an increase of sales and editorial support for the brand. ​Coverage highlights include Vogue, Harpers’ Bazar, Financial Times,

Red Carpet Worthy Hair:

Proactive seeding and creative mailers have been highly effective in keeping Viviscal front-of-mind and increasing brand relevancy. Capsule Comms worked collaboratively with ‘Baked by Steph’ to create a bespoke biscuit mailer depicting Viviscal’s celebrity brand fans (Gwyneth Paltrow, Reese Witherspoon, Hailey Bieber, Jennifer Aniston and Miley Cyrus. The mailer successfully reinforced the Viviscal’s credibility as the healthy hair hero loved by Hollywood’s elite; it also encouraged social traction, trial, and editorial placement because of the creative and tongue-in-cheek initiative.

​The Best of the Best:

It comes as no surprise that the Viviscal Hair Health range has several beauty accolades to its name. Year, after year Viviscal is celebrated for being the most results-driven hair supplement brand in the UK. Notable wins during 2020 alone include: Harper’s Bazaar Best of the Best Beauty Awards, woman&home Hair Awards, Maire Claire Hair Awards and the Get the Gloss Beauty & Wellness Awards.

Gorgeous Growth:

Capsule Comms was able to secure a total circulation of 157.1 million across print and digital features, reinforcing Viviscal as the ultimate healthy hair hero. By working with strategically aligned beauty influencers and through proactive and reactive seeding campaigns, total social reach for the brand reached 8.1 million during 2020.