0207 580 4312
CAPSULE COMMUNICATIONS LTD
8 MARYLEBONE PASSAGE LONDON, W1W 8EX
To mark the launch of Sculpted by Aimee’s London flagship store, Capsule Comms created a high-impact launch strategy
To mark the launch of Sculpted by Aimee’s London flagship store, Capsule Comms created a high-impact launch strategy to amplify and elevate the moment for UK media, MUAs, KOLs, industry players, brand friends and creators.
The launch included a top tier press & VIP evening, influencer drop-in experiences, a dedicated influencer event and paid social content all alongside a robust press office campaign to sustain momentum post-launch.
The in-store activations within launch week included VIP DJ performances, pretty n’ pink canapes & cake pops, and limited edition tote bags with Sculpted by Aimee merchandise and hero products. Visitors were able to meet and celebrate with brand founder Aimee Connolly, receive consultations and touch-ups from the store MUAs and take away a selection of best sellers.