SCULPTED BY AIMEE LAUNCHES CLOUDCREAM

To celebrate the launch of Sculpted by Aimee’s ceramide-rich CloudCream™️ in February 2023, Capsule Comms activated a three-pronged launch approach to excite and engage key press and influencers in order to secure widespread media and social coverage.

The approach consisted of a day of events for press and influencers, hosted at women’s members’ club, Allbright, supported by a mass creative seeding moment and a dedicated press office campaign.

This was an opportunity to both consolidate existing brand relationships, whilst also leveraging CloudCream™️’s point of difference as a skincare SKU to build new relationships on behalf of the brand in the UK with a range of skincare-focussed media, KOLs and influencers.

RESULTS TO DATE

30+ attendees
90+ pieces of content
4.1 Mil.+ social reach
30 pieces of editorial coverage
14.2 Mil.+ editorial reach