Sculpted by Aimee Boots Launch

To celebrate the dual launch of Sculpted by Aimee’s Satin Silk collection, and the brand’s launch into 100 Boots UK stores nationwide, Capsule Comms executed a multi-pronged approach that would leverage the moment and amplify brand buzz.

This included:

• Press and influencer dinner the night before launch.
• Regional influencer event to use the launch as a relationship and community-building exercise as part of the brand’s strategy to engage with key regional influencers.
• IG Live with KOL/MUA Cher Webb.
• Distribution of 200 x Satin Silk mailers to press and influencers.
• Securing attendees for the branded Sculpted by Aimee truck visiting all major publishing houses in London, The Television Centre and KOLs.

RESULTS TO DATE:

• 2 Mil.+ social reach
• 30+ attendees
• 70+ pieces of social content
• 5 Mil.+ editorial reach
• 15+ top tier 1:1s with founder Aimee Connolly