REVOLUTIONISING AN EVERYDAY PERSONAL CARE HERO

Capsule Comms has represented AKT London since May 2022 and has since helped to cement the brand as a leading force in the natural deodorant category.

When it comes to encouraging consumers to make the switch from a product that they know and love to a more environmentally-conscious, good-for-you alternative, seeing is believing. Capsule Comms elevated the brand’s existing presence by driving product trial with press and influencer engagement – resulting in the onboarding of an array of committed and passionate AKT brand fans.

By positioning AKT as a premium everyday essential, the brand has remained at the forefront of all relevant proactive and reactive editorial opportunities and as a result, has gained various award wins with publications such as Cosmopolitan, Red, Marie Claire and Stylist.

THE RESULTS: Since May 2022, Capsule Comms has generated 200+ pieces of coverage for AKT with a total reach of 561,027,706 – as well as 5 award wins.