Our journey supporting an icon, Batiste Dry Shampoo

Capsule Comms has represented Batiste for eight years:  that’s 2,920 days of driving stand-out, award winning, sales and generating global brand awareness.

We are proud of the integral role Capsule Comms has played in growing this iconic brand to its market leader status. Batiste now boasts the sale of 2 cans every second, globally.

The brand has evolved from a drugstore staple to category leader on a journey that started backstage at LFW with support from leading stylists such as industry legend Sam McKnight.

Most recently, Capsule Comms has been briefed with executing innovative and engaging brand activations that keep the brand front of mind, celebrating both heritage and market share with a multi-use narrative.

Highlighting a ‘market leading’ first approach, Capsule continues to prioritise cross pollinating communications with brand and charity partnerships, allowing Batiste to evolve into more than a beauty product; rather, a lifestyle brand that is exemplified through the causes it supports – this year, these include LGBT Foundation and NHS Charities Together and brand collaborations with Fabletics and Skinnydip.​

Curating brand content with leading stylists alongside influencers and VIPs, continuously reiterates Batiste’s position as the World’s Number One Dry Shampoo. This constant stream of multi-faceted exposure allows Batiste to continuously be crowned winner in reader voted and industry awards.