Lauren joins capsule. as Head of Community to enhance influencer and community strategies, bringing over a decade of expertise in fashion and beauty PR. Lauren will be driving success across digital communities, with a proven track record of delivering industry-first campaigns, she has worked with globally recognized brands to redefine how they connect with consumers.
In her career, Lauren has spearheaded high-profile projects such as the GUESS Originals x A$AP Rocky campaign and Missguided’s brand activations. Transitioning seamlessly into beauty, she drove innovation at Too Faced Cosmetics (Estée Lauder Companies) by launching the UK’s first beauty #challenge and securing the brand’s position as the No. 1 EMV leader for over a year.
At Revolution Beauty, Lauren led the globally acclaimed #CreatorRevolution TikTok campaign, which placed the brand among TikTok’s top 10 beauty brands. Her work extends to overseeing influencer marketing and social media transformations for L’Oréal Luxe, OTO Cosmetics, and Facetheory, consistently delivering measurable and impactful results.
A thought leader and early adopter in the influencer marketing space, Lauren has a strong reputation for driving social brand transformations, blending strategic creativity with a deep understanding of digital platforms. Her forward-thinking approach has been recognized on stages like PR Week and Influencer 360, where she has spoken about the future of authentic, digitally activated communication campaigns.
