On 10th October 2024 , capsule . activated a panel talk at London’s NoMad Hotel, with co -founder of IRÄYE Dr Michael Detmar and Flavia Morellato , moderated by industry KOL, Beauty Editor of The London Standard and lymphatics aficionado, Madeleine Spencer. The morning consisted of a 30-minute conversation between the experts discussing the brand’s latest innovation, myth-busting common misinformation around the lymphatic system, how the category has changed over the last few years, and what is to come. This was followed by a Q&A with the audience and a demonstration of the bespoke facial protocol that frequent brand collaborator Sarah Corballis had developed for the brand’s products.
The event was attended by a strong mix of pros, influencers and media and the topics discussed worked well together to highlight not just the NPD from the brand, but also positioning the brand as a true market leader on the subject of innovation in the category.
Acting as a launch event for newness, the event also welcomed to market the new Reusable Silicone Eye Patches and Cream-To-Foam cleanser from the brand.
