Since launching Grace de Monaco onto the UK market in February 2023, exclusive to Harrods, capsule. oversaw the debut eyewear line from the world’s first luxury-for-good Maison. Grace de Monaco pledges a legacy of change, commitment, and compassion epitomised by the tireless efforts of its muse, Princess Grace Kelly. It is founded on the principles of luxury-for-good, where 100% of the profits benefit The Princess Grace Foundation.
Inspired by the maison’s enduring muse, Princess Grace, and the many iconic roles she played, the lightweight frames offer 100% UV protection and are made from sustainably sourced, plant-based acetate.
To celebrate the launch into the UK market, capsule. activated a day of drop-in sessions at The Connaught Hotel for top-tier fashion press, influencers and KOLs in June 2024. The event gave guests an exclusive preview of the new sunglass collection, bringing their story to life with reference archive imagery. The following week, capsule. hosted a Summer Solstice Lunch with a brilliant set of fashion journalists (Vogue, Telegraph, Evening Standard), stylists and IT girls. Hosted by capsule. and FL fashion editor Chloe Street, guests got to preview the new collection over lunch at Knightsbridge’s historic Sale e Pepe.
