capsule. is thrilled to announce the UK launch of BYROE New York’s latest innovation: the Upcycled Vegan Soy Yogurt Collection, now available exclusively at Counter Culture. This luxurious new line brings the essence of clean beauty to your skincare routine, with products crafted from vegan, yogurt-inspired formulas that nourish, soothe, and rejuvenate the skin.
Created using fermentation technology to mimic the benefits of traditional yogurt in a 100% plant-based and upcycled formula.
The exclusive microbiome-friendly blend includes:
- Upcycled fermented soybeans help to improve skin’s elasticity, leaving your complexion looking smoother and more radiant.
- A microbiome-friendly probiotic that helps strengthen the skin’s barrier, increasing its resilience against environmental stressors that can cause redness and irritation.
The collection includes a Passion Fruit Yogurt Soothing Serum, Mango Yogurt Balancing Mist and Oat Yogurt Moisture Barrier Cream.
BYROE’s concept leans on Founder Amy Roe’s passion for holistic well-being, fueled by her ardent interest in skincare; luxurious, clean, results-driven skincare made with clinically proven actives and superfood heroes that act as nourishing meals for your skin.
Beyond using active natural ingredients where possible, Amy prioritises using sustainable sourcing of ingredients as well as employing environmentally friendly extraction methods in an effort to maintain the integrity of the ingredients, all whilst minimising energy and water waste.
As a female-founded business, part of BYROE’s ethos is to empower other women from all walks of life, through partnerships and initiatives that give back. BYROE has supported the WHEDco to work together to give access to all the resources that create thriving neighbourhoods, working to give back and empower women at every stage and connect with others.
