capsule. executed a successful summer launch for leading hair care brand Briogeo, elevating the brand’s first foray into styling products, with a multi-faceted campaign that married an experiential launch event, engaging content creator campaigns and top-tier editorial coverage wins.
capsule’s approach to this exciting launch partnered with Soho House festival to celebrate their styling products in a festival setting, styling both influencers and consumers with the new products, resulting in a reach of over 12M on social. Insight-led pitching ensured strong coverage wins including coverage on ITV This Morning, Sunday Times Style and Stylist – noting the Sleek Stick in particular as the viral product of the summer. Finally, capsule. worked with 10 creators to bring the launch to life on social, across both Instagram and TikTok, to further demonstrate the product’s usage and beautiful results, converting consumers to Cult Beauty to purchase, and encouraging sell-out products across the new collection.
