Batiste, the world’s No.1 dry shampoo brand, is proud to announce the launch of its latest innovations: TWO BRAND-NEW products formulated for those with sensitive scalps. The inspiration behind Batiste’s latest innovation is rooted in the growing trend of ‘skinification’ within scalp care, as consumers continue to become increasingly aware of the products and ingredients they use on their scalps to support overall hair health. With this heightened awareness, consumers are seeking products with key ingredients that deliver the same effectiveness previously reserved for the skincare market.
