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Leveraging celebrity brand fans to create mass awareness for Dermalux Flex MD

Support press office function by leverage Kate Moss as a brand fan to build buzz for a brand.

21.12.2022

By Fabienne Dormeuil
Kate Moss x Dermalux

Capsule Comms has represented Dermalux Flex MD since 2022. As a result of the pandemic the consumer desire for at-home skincare treatments was at an all time high with consumers looking to at home solutions to help with skin concerns.

 

Due to the high price point, Capsule Comms took a targeted approach to comms and positioned the Dermalux Flex MD as the ultimate skincare reward. Focusing on it’s clinic at home messaging and leveraging the celebrity client fans – including supermodel Kate Moss – and clinical endorsements to create buzz and mass awareness for the awareness.

 

THE RESULTS: Placement within top tier beauty titles including Vogue, Grazia and Harper’s Bazaar.

 

 

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