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As part of the campaign around the launch of The Shaping Body Cream from IRÄYE, CC leveraged the
As part of the campaign around the launch of The Shaping Body Cream from IRÄYE, CC leveraged the brand’s partnership with leading lymphatic drainage authority, Flavia Morellato, for two days of 1:1 appointments. Throughout both days, Flavia and her team saw over 10 guests, comprised of beauty editors, directors, KOLs and luxury influencers. Press were also invited to sit down with founders Yasmine Cherry and Dr Epameinondas Gousopoulos, MD-PhD, to dig into the brand’s groundbreaking science.
The two days resulted in coverage with the likes of ES Magazine, Harper’s Bazaar, Vogue and Sunday Times STYLE, as well as some brilliant organic social content from KOLs and influencers.