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Introducing ZIIP to UK media

Leading with a founder first approach to secure top tier coverage

21.11.2022

By Fabienne Dormeuil
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Leading with a founder first approach, Capsuled Comms positioned ZIIP™️ founder and celebrity electrical aesthetician Melanie Simon as an industry leader to showcase the innovative and game-changing ZIIP™️ device to UK media for the first time.

With Melanie visiting the UK for the first, Capsule Comms hosted a dedicated day of bespoke facial treatments from Melanie to key top tier media. The purpose of the treatment sessions was to showcase the device and to learn about it’s key USPs and point of difference as well as establish Melanie as an authority within the beauty tech space.

 

THE RESULTS TO DATE

Securing eight treatment session and private session Melanie with guests including The Times, How To Spend It, Harper’s Bazaar and more leading to 30 of pieces with a total reach of 171,413,174.

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