BYROE AFTERNOON TEA UK LAUNCH EVENT

Capsule Comms hosted an intimate Afternoon Tea event for press and influencers to introduce them to the brand-new skincare launch and founder of BYROE, Amy Roe.

Capsule Comms hosted an Afternoon Tea event for press and influencers, to officially introduce them to BYROE in the UK, and founder of BYROE, Amy Roe.
Bringing the brand to life, bespoke afternoon tea sessions were hosted for press and influencers to celebrate the exciting launch of the BYROE Tea Line collection onto Sephora UK. With branded touchpoints throughout the event including a branded photo backdrop, testing stations, branded edibles and hand- painted floral candles, guests enjoyed an afternoon with the BYROE team to learn more about the brand story, the hero products and the benefits of tea for everyday skin care and health.

– Organic social reach: 7,812,670
– Event attendees: 31
– Total event social media pieces: 133