0207 580 4312
CAPSULE COMMUNICATIONS LTD
8 MARYLEBONE PASSAGE LONDON, W1W 8EX
Capsule Comms joined forces with Briogeo to host their first ever London based Roadshow event across key media
Capsule Comms joined forces with Briogeo to host their first ever London based Roadshow event across key media houses and influencer homes, providing fully immersive brand drops at each location while driving brand education and product trial. Utilising the opportunity to capture live and in-person social content from influencers, reconnecting with brand fans, engaging with press and spotlighting the hero and NPD skus from the Don’t Despair, Repair! And Scalp Revival ranges.
The Briogeo van drove to four key media houses and influencer/KOL residences over the course of 3 days, with social media sharing highly encouraged. The tour concluded with an additional 4th day at Covent Garden where 700+ consumers were gifted deluxe sample sizes of the hero products from Don’t Despair, Repair! And Scalp Revival.
– Organic social reach: 1,642,678
– Event attendees: 100 (92 media, 8 influencers)
– Total event social media pieces: 25