BRIOGEO LAUNCHES INTO THE UK

To celebrate the launch of Briogeo into the UK, Capsule Comms engaged with key beauty and national media, tapping into the various collections that cater to every hair type, and a range of concerns from hair density to frizz fighting, bond repair to curls and coils – their vegan and cruelty free formulations are a mainstay in anyone’s haircare routine.

Key messaging of the collections suitability for different hair types and clinically proven ingredients that provide envy-worthy results, was essential.

In addition, for influencers, Capsule Comms elevated the brands NPD Color Me Briliant, with a branded mailer introducing the collection to key beauty, targeting influencers who are known for their colour treated hair.

This was the perfect opportunity to develop media relationships, drive brand awareness, spotlight the NPDs and support the various retailers the brand works with.

Stats:

• 38 pieces of coverage (to date)
• 30,003,774 total editorial reach (to date)
• 30,426,402 total reach (to date)