Batiste Summer Series 2022

To celebrate the summer that we’d all been waiting for, Batiste launched their Batiste Summer Series – a programme of lifestyle events designed to bring the brand to life and celebrate the Batiste community.

The series saw touchpoints throughout the summer with five events targeted towards influencers and press to position Batiste as the go-to essential for the warmer months, driving word of mouth and increased share of voice within the category.

The series included fitness events at DANS London, Barrecore, and Rowbots, plus a Wellness Wednesday all-day event which was dedicated to yoga, Reki, and Sounds Bath sessions. As well as this, Batiste hosted an inspirational live-panel event with Roxie Nafousi and Batiste Brand Ambassador, Samantha Cusick, to discuss how to look and feel fabulous from the inside out in four simple steps.

The series was capped off with an epic Batiste Summer party which saw DJ Fat Tony take the decks for the night to celebrate the Batiste community!

Results Achieved:

• 6 x events across 3 month period
• 241 attendees across the full summer series programme
• 356 pieces of social content across full summer series
• 10M+ total reach across all summer series events