Batiste Partners With Young Women’s Trust

In honour of International Women’s Day 2023, Batiste proudly announced their official partner for the year – the incredible Young Women’s Trust.

Known for giving their core community hair confidence through product innovation and styling support, in 2023 Batiste wants to take this even further by lifting and inspiring their community to give something back.

As part of Batiste’s year-long ‘Batiste With Me’ campaign, Batiste is working with Young Women’s Trust to help achieve economic justice for young women via its coaching service to help make a difference to the lives of young women across the UK.

To mark the partnership, Batiste hosted an educational panel event with Sonila Troka (Marketing Director for Church & Dwight), Claire Reindrop (CEO of Young Women’s Trust), Zoe Anderson (Young Women’s Trust) and Elz (esports presenter, radio broadcaster, and professional gamer).

The live panel discussion aimed to inspire and empower guests to raise awareness to make a difference to young women’s lives across the UK, discussing key topics such as getting women started in the workplace, the impacts of the cost-of-living crisis and the gender pay gap.​

Results Achieved:

• 25 attendees across media and influencers.
• 67 pieces of social media coverage achieved post-event.
• 4M+ social media reach achieved post event.