Batiste Naturally Launch Event

To celebrate the launch of Batiste Naturally Dry Shampoo, made with 100% plant extracts and 40% less and recyclable packaging, Capsule Comms hosted an intimate breakfast and flower arranging workshop for top tier beauty press and influencers.

Hosted at Petersham Nurseries, Covent Garden guests were introduced to the new innovation from the Batiste marketing team, followed by live product usage and hair demonstration with Batiste ambassador and hair stylist. Guests were intrigued to know how to apply product correctly – with many journalists and influencers asking questions directly for Samantha to answer. Attendees across media included The Daily Telegraph, The Sun, Harper’s Bazaar, and ELLE, with key beauty and lifestyle VIP’s and influencers including Francesca Allen, Amelia Taylor, Fran Newman-Young and Lucy Blanc.

RESULTS ACHIEVED:

Launch event organic social reach: 2,911,613

Launch event attendees: 14

Editorial features for launch to-date: 50

Total organic social reach for launch to-date (without launch event): 5,470,271