Batiste Launch Leave-In Dry Conditioners

To celebrate the launch of the new game changing product from Batiste, Capsule Comms hosted a one-night luxury stay for top tier media along with a premium breakfast with further media and influencers.

Key editors were invited to a fully branded 100 Shoreditch for the ultimate overnight stay. With Batiste brand moments at every point of the overnight stay showcasing how Batiste is with them, from in-room massages and dining to a fully immersive breakfast experience the next morning which highlighted the foam innovation and hydration properties with a mirror and water table feature that included the scents from the new products. The morning was completed with with live demonstrations with hair stylist Samantha Cusick, to showcase how to use the brand-new products on different hair types and how to achieve different styles.

Results Achieved:

• 25 attendees across the overnight stay and breakfast launch.
• 63 pieces of social content across full summer series.
• 2M+ total reach across the launch event.
• 6M+ editorial reach of coverage achieved to date.