BATISTE HOSTS WAKE AND SHAKE EVENT AT FRAMELESS

Kick-starting the ‘wake and shake’ fitness’ series for  Summer 2023, Capsule Comms and Batiste hosted an immersive morning gong bath session, led by leading sound therapist Farzana Ali, at the experiential multi-sensory art work, Frameless London.

The morning involved guests immersing themselves into a world of wellbeing and art, as they participated in a mediative gong sound healing activity, before leaving with branded goody bags including the Batiste Leave-In Dry Conditioners.

Following the success of the Batiste Conditioner launch in January, this was the perfect way to continue to highlight the SKU in an engaging event, to showcase how Batiste is with you during your daily fitness/wellbeing routines.

RESULT TO DATE:

• 37 attendees
• 90 pieces of coverage
• Total social reach of 6,317,148
• 97% of KPI for full wake and shake series achieved in one event.