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CAPSULE COMMUNICATIONS LTD
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14 DAY MANI LAUNCHES INTO THE UK
Capsule Comms supported in re-launching 14 Day Mani to the UK market after an extensive rebrand with roaring success.
17.04.2023
By Fabienne Dormeuil
Recommended
To celebrate the re-launch of 14 Day Mani into the UK, Capsule Comms re-engaged with key beauty and national media by creating bespoke Starter Kits which included a UV lamp, nail tools, magic remover pads and four colour that best summed up the editor’s personality and ‘vibe’.
Key messaging of the money saving mani and extensive colour range that won’t break the bank was key.
In addition, for influencers to tie into the seasonal Spring time moment, CC gifted special Easter bunny baskets with the stunning pastel Spring Edit of polishes. Targeting key beauty influencers who are known for there nail art and colourful grid posts.
This was the perfect opportunity to develop media relationships, drive brand awareness and spotlight the money saving mani.
RESULTS TO DATE
- 21 pieces of social coverage
- 23M+ total editorial reach
- 11M+ editorial reach
